Getting UTM tracking wrong gives you inconsistent and unreliable data, misaligned teams and compounds over time into more and more wasted marketing budget and lost insights. Discover some of the most common mistakes and how you can steer clear of the same pitfalls.

Now more than ever, it is vitally important to ensure your MarTech stack can be relied upon to allow you to capture, track, engage, enrich and analyse your leads and marketing ROI throughout the funnel.

Having one source of truth in your database and becoming a data driven business doesn’t just power up a marketer’s day to day, it brings tangible benefits to everyone.

Scale effectively by ensuring that the likes of Marketing, Sales, Customer Success, Product and Engineering are aligned in prevent data silos.